Billboard is an international news weekly magazine devoted to the music industry. This magazine is one of the oldest music magazines around. It was founded in Cincinnati in 1894, by William H Donaldson and James Hennegan. Originally titled Billboard Advertising it was a trade papers for the bill posting industry, hence the magazine's name. In 1909, it began focusing on the coverage of motion picture. At the start of 1961, The Billboard was renamed Billboard Music Week. The publication was now devoted almost entirely to the music industry, with some coverage of coin-operated vending and entertainment machines on its jukebox pages. The title was changed to simply Billboard at the start of 1963. In 2005, the magazine and its web sites were repositioned to provide coverage of all forms of digital and mobile entertainment. Billboard Publications became a major trade magazine publisher, acquiring The Hollywood Reporter, Kirkus Reviews, Ad week and Media week. It was acquired by Dutch publisher VNU (later renamed the Nielsen Company) in 1993, but later sold in 2009 along with the other Nielsen Business Media properties to the new company e5 Global Media, which was renamed in 2010 to Prometheus Global Media. Similarly to Vibe, Billboard also has a mass audience and focuses on a younger target audience. Likewise, Billboard host their own charts, such as the Billboard top 100 charts.
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